Marketing Data Ltd | Business Lists, Consumer Mailing Lists and Email Data Lists - Specialists

Description: Marketing Data Ltd Specialists in providing accurate and cost effective Business lists, Consumer Mailing lists and opt-in Email Data Lists for Direct Mail, Telemarketing and Email Broadcasting campaigns. With access to European Business Lists and Consumer Mailing lists for Direct Marketing Campaigns

http://www.marketingdataltd.co.uk

Detailed Description

Marketing Data Ltd are mailing lists specialists and provide accurate and responsive Business lists, Consumer mailing lists and opt-in Email lists for email broadcasting campaigns, direct mail or for telemarketing campaigns and strongly believes that marketing and communicating to new customers is paramount for the success of your business. Having accurate and good quality Business lists, Consumer mailing lists and opt-in Email data lists will raise your brand awareness and motivates sales when correctly used. Our experience in this field has already proven to be invaluable to our clients. Marketing Data Ltd will help identify your target market and provide precision Business lists, Consumer lists and Email Lists. These are highly accurate mailing lists, telemarketing lists and opt-in email data lists which have great proven success rates and could have the same effect on your target criteria. Whatever the criteria or complexity of your target audience, we provide up to date and highly accurate Business lists, Consumer mailing lists and Email Lists for your direct marketing campaigns and subscriber databases for email marketing. We will help you communicate your message. We pride ourselves on our customer satisfaction and of our quality of service which we believe is second to none.

Contact Information

Work Telephone: 08444142363

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Products and Services

Business Lists
The Business mailing lists contain nearly 3 million actively trading businesses with over 500,000 opt-in email addresses (and growing) categorised into 2,000 different business descriptions to help you find exactly the businesses you want to target. The data is built from the best sources available including business directories and information in specific industry sectors. Data Elements available: Contact name, Job title, Company Name & Address, Telephone Number, TPS status, SIC code and Employees size, Turnover, Fax number, Email Address and many more....
Consumer Email Lists
Marketing Data Ltd offers consumer email lists for broadcasting to help drive traffic to your site, brand build and or for just newsletters. The data used is compiled from a number of sources and the source used depends on the type of target audience. Currently the data sources are totalling to over 10 million email addresses and growing fast. The information collected from the individuals are from consumer websites where they may have purchased from, subscribed to or entrant into a special online offer. All individuals have opted-in to receiving emails and always have an opportunity to opt-out from receiving further emails on each broadcast sent, which is in compliance of the email legislation and the Direct Marketing Associations (DMA) Code of Practice. The data is constantly refreshed and updated, selectable by over a 1,000 different criteria, ranging from hobbies, travel, age, income, type of goods purchased, if they have SKY or Cable and even music tastes. We can provide you with specific email counts based on your selected target market criteria. Postal addresses, Land Telephone numbers and even Mobile numbers are also available with a large portion of the lists, please note these are different lists from the consumer mailing lists.
Consumer Lists
Marketing Data Ltd can provide consumer mailing lists and telemarketing data which has been carefully selected by using in depth lifestyle surveys consisting of a number of topics such as leisure, travel, healthcare, household, financial, shopping and many more. Detail included from the individuals are about themselves, their families, their home and lifestyle. The electoral Roll and Census are also used in these databases. There are 300+ of different lifestyle and modelled selection criteria to choose from, for example – interests, what cars they drive, income, house value, married or single even what types or places they travel to for holiday or for business. All records are pre-screened against suppression files such as MPS and TPS, the lists are maintained in accordance with the Data Protection Act and in accordance with the Direct Marketing Associations (DMA) DM Code of Practice, which is based on standards of ethical conduct and best practice.
Cleaning & Enhancement for UK Business data
Data quality and cleanliness is a must for any business that runs marketing campaigns. As a business, having the ability to process and cleanse your records against a wide range of B2B suppression files allows you to get the maximum results from your direct marketing campaigns making them more cost effective. Complexity When you have a database of customers and your business isn’t in the data world its hard to keep up with maintaining your data and complying with new legislation and best practices that come in to play. Marketing Data Ltd has the experience and abilities to enable us to cleanse, update and add to your database allowing you quality and more accurate data to market to. The Service Marketing Data Ltd process your data against a range of business suppression files for example MPS, CTPS and including the use of PAF validation – accurately matching your database against the Royal Mail Post Office Address file ensures postcodes and addresses are up to date, we can flag up and remove details of deceased individuals and flag up change of address to increase the response and reduce the gone away rate, which will make your direct marketing campaigns more effective. Company verification Addresses rarely change but companies do unfortunately stop trading. We use trusted data sources of over 3 million business records and will accurately match and validate your company records against these sources, for example Companies House, which incorporates every limited company in the UK. Our data processing services include the following: De-duplication Across Multiple Files Name and Address Processing – PAF Validation Data Coding File Conversions Mail sorting Formatting your Database Data Cleansing Case normalisation New Address up date New/Change Contact name up date File Screening Against FPS, TPS, MPS and CTPS Screening Against B2B and Consumer Gone-Away Files Screening Against the National Deceased File Enhance your prospect/customer database is one of your most important assets. On average up to 30% of business databases that are not kept up to date become worthless, so we understand the importance of utilising, maintaining and developing this asset. Marketing Data Ltd enhancement enables your company’s current database to be enhanced with additional information. Building a more detailed picture of the present customer base will enable you to conduct a more in-depth analysis of your customers and target them more accurately. By gaining more knowledge about your current customers you can more easily find prospects in the same target group. Information that can be appended includes Additional contacts Missing job titles Financial data Employee Bands SIC codes Telephone Number Fax Number Turnover Web URL addresses Email addresses Extra Branches or Head Office addresses
Cleaning & Enhancement for UK Consumer data
Data quality and cleanliness is a must for any business that runs marketing campaigns. As a business, having the ability to process and cleanse your records against a wide range of consumer suppression files such as MPS, TPS, NCOA and against the PAF, allows you to get the maximum results from your direct marketing campaigns making them more cost effective. Our cleansing and enhancement service will enable you to avoid mailing the deceased, home mover, individuals/households who have registered not to be contacted by mail or phone and even flag up records by credit risk. Some features of our data cleansing and enhancement includes: Formatting your database Case normalisation PAF validation Telephone number appending Suppression file screening – against a variety of suppression files including National Change of Address, Gone Away suppression files, Bereavement and Mortality databases as well as MPS. Lifestyle indicators – classification systems appended to your database will help you target your customers and prospects according to their profiled income, age, wealth, house ownership, family status, life stage status or even their interests and buying habits. Full details of the Suppression Files: Suppression Files Royal Mail Post Office Address File (PAF) Correct addresses are paramount to a successful direct mailing campaign, also it helps with corporate image, and more cost effective. The postcode address file (PAF) is a centrally-stored database of every address in the UK to which mail is delivered, together with its appropriate Postcode. This database is maintained and produced by the Royal Mail, which is continuously updated. National Change of Address File (NCOA) This file contains over 10 million records of new and old addresses, grows at a rate on average 100,000 records per month. The Royal Mail uses the redirection forms for mail by households to compile this file. The Bereavement Register (TBR) The Bereavement Register (TBR) was launched in February 2000 by The REaD Group as a service to the consumer to ensure the prompt removal of the deceased person's details from the databases of direct mail companies. The aim of TBR is to put an end to the direct mail that the recently deceased would have otherwise received. What Makes The Bereavement Register Unique? 96% Coverage of UK deaths Many records captured within 14 days following death 2.5 million records with 10-30,000 new records added per month Updated daily and released monthly All records verified for integrity The risk of not screening your consumer files against TBR are, immeasurable damage to your brand, complaints from the data protection registrar, this is their biggest volume of complaints received. Mortascreen Independent estimates suggest that, on average, around 170,000 mailings are delivered every day – all addressed to people who are now deceased. The unique Mortascreen data file currently contains the name and address details of nearly 5 million deceased individuals. Over 40,000 records are collected each month, accounting for 80% of all recorded deaths in the UK. This makes Mortascreen the largest file of its kind, with the most comprehensive collection of recent deaths. Who needs Mortascreen? Any organisation sending out consumer direct mail should use Mortascreen for cleaning cold lists and ongoing database management. This type of deceased suppression file is now recognised as industry best practice, and for good reason. Using Mortascreen is a valuable tool for any organisation mailing to consumers. It helps prevent unnecessary distress to the families of the deceased, just as it saves organisations considerable sums in postage and mailing costs. In addition, prevention of the costly embarrassment of negative PR exposure from insensitive mailings is priceless. Mortascreen is the choice of data managers in both large and small organisations, with over 300 of them presently using this unique suppression device, you can be sure you're in good company! Universal Suppression Service The Royal Mail estimates up to 10% of all mailings fail to reach their target, in order to help reduce this the Royal Mail's Universal Suppression Service (USS) has enlisted the support of some of the UK’s largest mailers. The principle behind the file is the more times ‘goneaway’ information is recorded, the greater likelihood the person has moved. Once ‘goneaways’ are added they are cross-referenced against the entire file to create a confidence ranking either by sector or time period. Enabling customers to select suppression either by sector or time period. Gone Away Suppression The Gone Away Suppression File was established in 1992 to address the problem of targeting people who have moved house. Put simply, it represents the most accurate, up to data and most widely used solution for identifying genuine Gone Aways and is now responsible for cleaning over half of all direct mail in the UK. With an independently audited accuracy rating of 98.2%, it represents the pinnacle of suppression accuracy. 3,200,000 people move house every year – up to 7,000 every day. Mailing Gone Aways encourages fraud and substantially increases the risk of bad debt Mailing performance is based on response rate – Gone Aways do not respond Mailing Gone Aways is detrimental to your brand image Postal returns files do not solve the gone away problem – only 28% of incorrectly addressed mail is returned. What makes the Gone Away file unique 11 Million Records Updated monthly with 150,000 – 300,000 new records 90% of all movers captured within 12 months No assumed data – genuine home movers records only National Suppression File The Direct Marketing Association (DMA) wanted to design a product that would improve the image of direct marketing in the eyes of the consumer. The creation of the National Suppression File (NSF) allowed advertisers to radically improve the accuracy of their databases thereby raising standards in the industry and adding value to direct marketing campaigns. The DMA brought together a consortium of key players from within the Direct Marketing industry whose knowledge and expertise created the NSF; the most comprehensive suppression file to date. The UK population changes by up to 6.5% every year. Why the need for suppression? Mailing inaccurate data costs millions of pounds Poor quality data reduces return on investment Incorrect mailing reduces the effectiveness of DM campaigns Advertiser reputation can be destroyed if data is not kept up to date What data is in the NSF? Notifications Confirmed Gone Aways compiled from: Gone Away Suppression File (GAS) - The REaD Group UK Ltd National Change of Address File (NCOA) move out data - Royal Mail UK Postal Returns Assumed Gone Aways compiled from: Quantified postal returns within the NSF BT OSIS Available under license, BT OSIS (Operator Services Information System) the most accurate and cost effective source for the appending of telephone numbers against names and addresses. The telephone is a cost effective and immediate method of communicating with your clients and prospects. Correct and up to date phone numbers are vital to almost every business. Our comprehensive service includes UK matching against BT OSIS database Data updated upto 60,000 times a day Business and consumer matching Ex-directory flagging Over 10 years experience in telephone number matching Capacity to process 4M records per day Guaranteed processing times Automated system available TPS screening Matching available for Spain, France, Switzerland, Sweden, Republic Of Ireland, Germany, Belgium, Norway and USA. The Telephone Preference Service (TPS) The Telephone Preference Service (TPS) enables individuals to register their objection to receiving direct marketing calls. On the 1st March 1999, The Telecommunications (Data Protection and Privacy) Regulations 1999 came into force. The new regulation makes it unlawful to place a direct marketing call to an individual who has objected, either directly to a company or with the TPS. The Direct Marketing Association (DMA) administers the TPS. With this service, companies undertaking telemarketing are able to receive the list of numbers that have registered by subscribing to the TPS. Companies must comply with an individual’s request for suppression made to the central register no later than 28 days after the request was registered. The regulations cover calls made to customer lists as well as non-customer lists. Therefore as well as screening lists against the TPS file they must also be screened against in-house ‘do not call’ lists. Corporate Telephone Preference Service (CTPS) The Corporate Telephone Preference Service has been set up following the publication by DTI of the new Privacy and Electronic Communications (EC Directive Amendment) Regulations 2004. The new regulations came into force on 25th June 2004 and amend the existing Privacy and Electronic Communications. The new regulations mean that it is unlawful for someone in business (including charities or other voluntary organisations) to make unsolicited sales and marketing calls to a telephone number allocated to a corporate subscriber if that corporate subscriber has either told that business or organisation that they do not want to receive such calls or has registered the number with the Corporate TPS and that they do not wish to receive such calls from any business or organisation. The Direct Marketing Association (DMA) administers the CTPS. With this service, companies undertaking telemarketing are able to receive the list of numbers that have registered by subscribing to the CTPS. Companies must comply with an individual’s request for suppression made to the central register no later than 28 days after the request was registered. The regulations cover calls made to customer lists as well as non-customer lists. Therefore as well as screening lists against the CTPS file they must also be screened against in-house ‘do not call’ lists. The Mail Preference Service (MPS) The Mailing Preference Service (MPS) was set up in 1983. It is a compiled list of individuals who would prefer not to receive unsolicited direct mail. It is compiled from written requests sent to the Mail Preference Service (MPS), which are then added to the file. Names are suppressed at household level. Names remain on the file for five years. To remain on the list after this time consumers must re-register. Un-addressed material is not covered by the MPS. In addition to individuals opting out of direct mail discussed above the file also contains people known to have died and people who wish to be included in certain types of mailing, the categories for inclusions are Home, Leisure, Clothing, Financial, Sport, Travel, Children and Community Services. The record of people who wish to be included in mailings will not be available for this release of SuppressIT© as it only deals with ‘opt outs’ not ‘opt ins’. The MPS is a non-profit making organisation. It is funded by the direct marketing industry itself by paying a levy whenever they use Mailsort, the Royal Mail service for volume mailing

Special Offers

20% Discount off Business Email Addresses
Email marketing is very cost effective and responsive option for businesses to use to attract new business and clients, even more so now with this 20% discount we are offering off our pricing, Enquiry today for more information - 0844 414 2363 Pleaes quote Projectword www.marketingdataltd.co.uk